++Tutors
AI-powered tutoring marketplace serving IB, AP, A-Level, and IGCSE students worldwide.
We transformed a WordPress site into a custom platform with semantic AI matching, business intelligence, and a purpose-built CRM—replacing HubSpot and eliminating all manual batch work.
The Challenge
++Tutors was running on WordPress with a patchwork of plugins and HubSpot for CRM. The team spent hours each week on manual tasks: matching students to tutors by hand, syncing data between systems, and running batch updates in HubSpot.
Key pain points:
- Manual matching: Staff reviewed every tutor request individually, taking 10-15 minutes per match
- Data silos: Student info scattered across WordPress, HubSpot, and spreadsheets
- Batch work: Weekly CRM cleanup and sync tasks consumed entire afternoons
- No insights: No visibility into tutor supply gaps or sales opportunities
What We Built
AI Tutor Matching
Semantic search using OpenAI embeddings + Pinecone, with GPT-4 for final selection. Students describe their needs in plain language, and the system returns the 3 best-matched tutors with personalized reasoning—in under 3 seconds.
Business Intelligence Engine
Auto-generates insights after every match: supply gap alerts (e.g., "Only 3 Chemistry HL tutors—hire 2-3"), sales opportunity scoring, and specific talking points for the team.
Custom CRM (Replacing HubSpot)
Purpose-built contact and deal management with automated workflows. No more batch syncs—data flows in real-time. Admin dashboards for sales pipeline, tutor management, and lifecycle analytics.
Multi-Curriculum Platform
Full marketing website supporting 6 curricula (IB DP, AP, A-Level, IGCSE, MYP, PYP) with curriculum-specific content, SEO-optimized subject pages, and a resource library.
Automated Email Journeys
Behavior-triggered email sequences with 5 safety layers. Integrated with the CRM for activity tracking and lifecycle-based messaging.
Results
Tech Stack
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